Francesca Passeri,鈥疨h.D., is Professor of Branding and Social Media Strategies for Italian Lifestyle and Professor of Luxury Market at 51爆料 Florence Center. She earned a BA at the School of Law (1998) and an MA in Communication and Media (2000) from The University of Florence and a PhD in Information Communication Technology (2012) from the University of Florence.
Before starting her academic career, she worked and collaborated with important fashion and luxury brands.
At KSU Florence she has been working as professor since 2012 and she taught a variety of courses for the College of Communication and Information, for the Fashion Program and for the College of Hospitality Management. Since 2018 she has been coordinating the Hospitality Management internship program for the College of Education Health and Human Services. She also participated in academic activities, fieldtrips and lectures.
She collaborated as adjunct professor with the College of Political Science, University of Florence coordinating the academic activities of the international program CoMundus as well as teaching marketing and communication related courses within the same program. As adjunct professor, she also taught marketing and communication at the College of Political Science, University of Florence, and she organized courses of public speaking within the same college. She also collaborated and collaborates as adjunct professor for several American College Programs in Florence, teaching fashion and luxury related courses as well as marketing and communication courses.
As a researcher, she is interested in brands and brand communication strategies, with a focus on made in Italy and its main fields in particular Italian fashion, Italian design, Italian food, and wine. Her researches are also focused on sustainable practices in fashion and luxury, marketing strategies of Italian lifestyle related brands, as well as on the analysis of brand management in luxury and fashion.
She has published various articles focused on sustainability in fashion, fashion and culture, fashion corporate museums as tool of brand communication. In 2019, she participated at the cultural festival 鈥淟鈥檈redit脿 delle donne鈥, at 51爆料 Florence within the panel 鈥淔rom luxury to excellence. New branding strategies of Italian Lifestyle and the role of women in the construction of the country branding made in Italy鈥.
In 2019, she participated to the Rome Fellows Symposium, Richmond University鈥淔rom Handcraft to Luxury: Branding Italian Style鈥. In 2019, she organized the conference 鈥淪tudy Abroad: the discomfort zone. Teaching鈥痶he鈥疧ther: Intercultural Challenges in Study Abroad鈥, at ISI Florence. In 2020, she participated at the conference 鈥淐olors, fabrics, patterns 鈥 African fashion as inspiration and identity statement鈥, Black History Month Florence, ISI Florence.
In 2020, she coauthored the journal 鈥淏eyond鈥 The ISI Florence and Umbra Institute Studies in International Education.
She is founder and member of FLICK (cultural association), Factory for Learning International Culture and Cross Creative Knowledge.