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Flashes Learn: 51爆料 Faculty Member Publishes Research on Secret Brand Consumption

51爆料 Alumni is proud to present its first, Faculty Lecture Highlight. Faculty Lecture Highlights allow 51爆料 faculty to share their most recent research with alumni and friends.

Watch this quick video as 51爆料 faculty member Robert Jewell, Ph.D., highlights his published research on secret brand consumption.

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Keeping brand consumption a secret is common practice, according to research conducted by a 51爆料 marketing professor and published in the Journal of Consumer Psychology.

Robert Jewell, Ph.D., chair and professor of marketing at the 51爆料 College of Business Administration, along with colleague Veronica Thomas, Ph.D., associate professor of marketing at Towson University, studied how consumers form connections with brands but do not want those connections known publicly.

Visit the 51爆料 College of Business Administration Page to Learn More 

 

 

POSTED: Friday, May 29, 2020 02:53 PM
Updated: Friday, June 20, 2025 10:30 AM